Certified Digital Media Sales Specialist
Get Certified and Boost Your Career!
VENUE / TEMPAT
Innovation House, MRANTI Technolgy Park,
Bukit Jalil, Kuala Lumpur
DURATION (5 DAYS)
11th / 12th November 24 & 18th / 19th / 20th
November 2024
TIME / MASA
9:00 AM TO 5:00 PM
Modules
- Understanding the Digital Landscape
- Importance of Online Sales & Marketing
- Evolution of Online Consumer Behavior
- Key Online Sales & Marketing Concepts
- Overview of E-Commerce Platforms
- Basics of Landing Page
- Design Principles of Landing Pages
- Call to Action (CTA) Optimization
- A/B Testing for Landing Page Optimization
- Tools for Landing Page Creation
- Customer Profiling in Online Marketing
- Understanding Buyer Personas
- Customer Journey Mapping
- Utilizing data for Customer Analysis
- Personalization Strategies
- Importance of Leads Generation
- Strategies for Effective Lead Generation
- Lead Magnets and Incentives
- Tools for Leads Generation
- Lead Nurturing Initiatives
- Conversion Funnel Overview
- Crafting Compelling Sales Copy
- Building Trust in Online Sales
- Overcoming Objections
- Techniques for Improving Conversion Rates
- Importance of Analytics in Online Sales
- Setting Key Performance Indicators (KPIs)
- Using Google Analytics for Insights
- Conversion Tracking
- Interpreting and Applying Analytical Data
- Overview of Social Media Platforms
- Developing a Social Media Strategy
- Content Creation for Social Media
- Social Media Advertising
- Engaging and Building Community
- Introduction to Search Engine Marketing (SEM)
- Google Ads Overview
- Keyword Research and Selection
- Ads Copywriting and Design
- Campaign Optimization Techniques
- Importance of Mobile Video in Marketing
- Basics of Mobile Video Videography
- Designing Artwork using Mobile Apps
- Recording and Editing Videos using Mobile Apps
- Adding Captions, Animations and Transitions
Objectives
To leverage the gap in business thatneed digital media and tool to increase
To leverage the gap in business that need digital media and tool to increase
To apply real-timedigital media and technology
To position yourself and yourksills and underpinning knowledge effectively and effiecently
Outcomes
Create a carrer path in providing digital sales services
Undertsand the role and importance of digital sales in a rapidly chamgiong business landscape
Implement technology solutions effectively todrive sales in workplaces or businesses
Implement the key elements digital media sales strategies
Learn how to use digital technology for sales conversions effectively
Learn how to use digital technology for sales conversions effectively
Fully Funded Program
Certification Provider
Get Professionally Certified
Upon successfully completing this program, paricipants will be awarded the Professional Certification in Digital Media Sales by International Council for Technology Certifications (ICTC).
This award is a validation to the efforts taken to master the domain expertise that will set you apart from your competition.
Be a part of the global network of digital media sales professionals and join the community across sectors.
